Preston Petersen

Vice President of Personal Training
Department: Corporate
Email: ppetersen@genesishealthclubs.com
Preston Petersen

Preston began his career with Genesis Health Clubs in 2003 at the Wichita Rock Road facility and quickly became the most productive trainer in the company, setting personal training session and sales records each of the next five years. By 2009, Preston had amassed over 20,000 personal training sessions. During June of that year, he was awarded his first Personal Training Coordinator position at the Wichita East Central location.

During Preston’s first year at the helm of East Central, revenues grew over 500%, leading to his next position with the company, Personal Training Coordinator at the Rock Road location. Under Preston’s leadership, the Rock Road personal training department grew over 60% and surpassed $1M in sales in 2013, a record for that facility. In March of 2010 Preston was promoted to Vice President of Personal Training. In this role he manages and oversees the PT departments in every Genesis location.

In late 2010 he introduced two new methods that would change the landscape of personal training at Genesis Health Clubs; financed personal training sessions and fitness consulting by Personal Training Coordinators. Throughout his tenure as Director, Genesis Personal Training has grown over 475% in total revenues and over 125% in same-store revenue. Preston has also developed the Genesis assessment process, trainer education program, and the fitness leadership platform.

Of the 21 Personal Training Coordinators at Genesis, 19 began their careers as trainers and were sought out and mentored by him, creating a very cohesive leadership team throughout the department. In October of 2014, Preston was instrumental in bringing nutritional supplementation to Genesis and currently each club offers nutritional products and services to its members, servicing over 2,000 members every month with those products.

Today over 200,000 personal training sessions are performed each year at Genesis Health Clubs. That number continues to rise each year through the diligence of the Results Based Training model and the new member engagement protocol implemented in 2011. Preston currently oversees, in addition Personal Training: Pilates, Massage Therapy, Group Training and All-American Training, Aquatic Programs, G60 Boot Camp, and Climbing Wall.

PHILOSOPHY “I am a results-based personal trainer with an integrated approach to exercise execution and behavior change. My training systems use multi-joint, multi-planar movements incorporated with corrective exercise techniques, keeping my clients feeling better, looking better, and performing better.”

 

CREDENTIALS

B.S. Health Management - Friends University

B.S. Physical Education & Health - Friends University

National Strength & Conditioning Association – Certified Strength & Conditioning Specialist

American Council on Exercise – Clinical Exercise Specialist

Certified by the National Council for Certified Personal Trainers

Functional Movement Screening Certified

TRX Group Instruction Certified

Subject Matter Expert – American Council on Exercise

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