Genesis Health Clubs Management, Inc. has created this privacy statement in order to demonstrate our continuing commitment to the privacy of personal information provided by you at the time you become a member of Genesis Health Clubs and by those visiting and interacting with us on-line. We recognize the importance of protecting your privacy and our policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our web site. This policy will be continuously assessed against new technologies, business practices and our customers’ needs.
What Information Do We Collect?
When you become a member of Genesis Health Clubs, you provide us with certain personally identifiable information such as your first name, last name, address, phone, email address, credit/debit card number, social security number, date of birth, e-mail address, purchase information, and other similar information. You may also provide certain non-identifiable information such as your gender, date of birth, your occupation and the name of your employer. In addition, and similar to other commercial web sites, our web site utilizes a standard technology called “cookies” and web server log files to collect information about how our web site is used. Information gathered through cookies and web server logs is generally collected on an aggregate basis as you and others browse our web site and may include the date and time of visits, the pages viewed, time spent at our web site, and the web sites visited just before and just after our web site.
How We Use the Information You Provide to Us?
We will use the information you provide to us for the specific purposes for which you provided the information, as stated at the time of collection. The following are some other ways in which we may use your information to administer our business and provide you with the products and services you request:
- to administer our GPerks program;
- to notify you about promotions and special offers regarding products and services provided by us or our affiliates or other associated third parties;
- to improve our website;
- to track your use of our website for our internal market research;
- to generate aggregate statistical studies about our customers;
- to contact you in response to your inquiries, comments and suggestions;
- to protect and defend our rights or property or enforce our agreements with you;
- to cash your checks, process credit card, and/or other financial transactions;
- to contact you otherwise when necessary; and
- otherwise with your consent or as permitted or required by law.
For business purposes, we may share certain limited personal information we receive from you with other companies with whom we have joint marketing agreements or other companies with whom we have a contractual relationship, who may contact you as part of a third party promotional program. Additionally, we may transfer or provide a copy of your personal information to non-affiliated third parties in connection with an acquisition, merger, restructuring, sale, reorganization or other transfer involving any of the Genesis Health Clubs locations managed by Genesis Health Clubs Management, Inc.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on us. We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to prevent harm to Genesis Health Clubs Management, Inc. the properties we manage, our members or other individuals. This may include sharing information with other companies, lawyers, courts, or other government entities.
You can opt-out of receiving marketing and promotional emails from us, from companies with whom we have joint marketing agreements and from other companies with whom we have a contractual relationship by using the opt-out or unsubscribe feature contained in the e-mail(s) you receive. To opt-out of other means of marketing communications, including telephone, text or other electronic communications from Genesis Health Clubs, contact us at (316) 681-3010.